How to Start a Telemarketing Business

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How to Start a Telemarketing Business Business Overview:

If you’d like to provide a profitable and in-demand service that allows you to run your own business, learn how to start a telemarketing business. With a telemarketing business, your business will cold call into a database of prospects to promote products and services on behalf of your clients’ businesses. Depending on the type of products and services you are promoting, you might cold call people at home, or you might call other businesses. While telemarketing is a proven and effective way of gaining leads and generating business, many business owners feel uncomfortable doing it themselves. The main reason for this is that telemarketers encounter a lot of rejection when cold calling people. As a result, most business owners prefer to outsource the telemarketing of their business. If you’re self-confident and feel comfortable with rejection as a normal part of any telemarketing campaign, then starting a telemarketing business could become a very lucrative business idea for you. The more calls you make per hour the more leads you statistically will be likely to generate for your clients. Therefore, if you’re able to make high numbers of calls and gain consistent numbers of leads for your clients, they’ll happily pay you very well for your services. Telemarketing businesses typically charge their clients per hour, at a rate of $25-50 USD or more. The key, therefore, is to build up a consistent base of clients and have yourself booked up to do telemarketing full time so that you can generate some seriously impressive profits. Another attractive feature to this business is that you can get started at a low cost, and you can easily work from the comfort of your own home. All you really need is a dedicated phone line, as the database of prospects for you to call into is usually supplied by your client. As your business grows and your time becomes more and more booked up, you can also expand your business and grow your profits further by hiring other telemarketers to work for you (or you could have other telemarketers do all your calls for you from the start and focus exclusively on marketing you business). If you have the desire and the motivation, starting a telemarketing business truly does represent a fantastic opportunity for you to create a very profitable business. You could soon be managing an entire team of telemarketers.

A Day in the Life of a Telemarketing Business Owner:

This article brought to you by Business Ideas! If you enjoyed this article, make sure to subscribe to the Business Ideas Newsletter to get ideas sent straight to your email inbox.As a telemarketing business owner, a typical day will begin with a check of your diary to see which clients you are booked to do telemarketing for. On some days you may do three hours for two different companies (for example), or you might spend a whole day on one campaign exclusively. If you have staff making the calls for your business, you’ll want to start the day by having them review the telemarketing script that your client will have given you. This will refresh their memory on the company, the products and services they will be promoting. They will then start cold calling each client on your database. After having your staff call into the database for an agreed upon period of time–perhaps four hours, and gaining your client a good handful of leads, the work will then be done (or, they’ll switch to a different campaign and repeat the process).

About Your Customers:

Your customers will be business owners looking to outsource the telemarketing aspect of their business.

What You Need to Start:

  • Staff to make the calls (optional)
  • Dedicated phone line(s)
  • Friendly, self-confident attitude with the ability to remain self-motivated and positive when faced with rejection as part of your telemarketing campaigns
  • Database of prospects to call into (these are usually provided by your clients)
  • Business license
  • Financial tracking software

The Good:

  • Telemarketing is a high-demand service as most business owners prefer to outsource their telemarketing.
  • Due to the high demand for quality telemarketers, you can potentially make great profits with this business.
  • The start-up costs are very low.
  • You don’t need any special qualifications to start this business.
  • You can start and run this business from the comfort of your own home.

The Bad:

  • You will inevitably encounter a lot of rejection when carrying out your telemarketing campaigns, which you will need to be comfortable accepting. You can, of course, hire staff to make the actual calls.
  • Regardless of how friendly and polite you are, some of the prospects your business calls may be rude.


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