The Home Staging Business: What to Know Before Getting Home Staging Business Training

  Business Overview:

If you love to decorate and have a great eye for design, consider starting a home staging business. As a professional home stager, you will help realtors and home sellers bring in top dollar for the homes they are selling by decorating and staging their homes so that they show well to buyers. While home staging as a business is fairly new, it is a rapidly expanding market as sellers are realizing the high impact a well-staged home has on potential buyers. A good home staging business plan includes detailing how to attract clients to your services and outlining the best ways to improve a home showing on a restrained budget. No certification is needed to be a topnotch home staging business owner and it provides a great outlet for creativity. If you enjoy decorating, are good at multitasking, and want to control your own schedule, this may be the perfect business for you.

A day in the life of a home staging business owner:

The best part of being a home staging business owner is that there is no typical day. On some days you may be meeting with potential clients to explain your services and pricing. Another day may find you meeting with clients to explain what you are proposing for their home or shopping for products that they will need. You may find yourself having several days in a row where you are actually implementing your design ideas in the homes of your clients. Each day is as varied as the homes you are staging.

The Good:

• The ability to create your own schedule and work independently.
• Very low startup costs.
• Fantastic creative outlet for those that love to decorate and design.
• Wide variety of tasks and objectives to meet every day.
• Home staging pays well, usually based on an hourly or daily basis.

The Bad:

• Home staging is a fairly new business concept and no long-term trends are available yet to predict how recession-proof this business may be.
• Some clients may have restricted budgets requiring extreme creativity to accomplish what they want without buying many new decorative items.

Resources:

• International Association of Home Staging Professionals
• Real Estate Staging Association
• Home Staging (Wikipedia)
• Bureau of Labor Statistics Article on Home Staging

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