A Look at the Christmas Decorating Business (and the Holiday Decorating Business)

  Business Overview:

A Christmas decorating business is a highly profitable, high-demand business with low overhead. The most precious commodity in today’s busy world is often time. Because of this many homeowners are very willing to pay someone else to put up their Christmas lights every season. In addition, business owners know that a well-lighted seasonal storefront can increase foot traffic and spending so they also are willing to pay to have their Christmas lights put up. This holiday decorating business often requires the client to pay 50% to 100% of the cost in advance, and there is very little overhead required. Best of all, you will have many repeat customers from year to year, minimizing the amount of time you need to spend on attracting new business.

A day in the life of a Christmas decorating business owner:

Your day will be broken down into several components. You will spend part of your day attracting new clients. Once word of mouth spreads, this will be minimized, but in the beginning you will need to spend time obtaining new customers. Then you will need to go to the potential customers’ homes and businesses in order to give them an estimate for the work they want done. If they accept your bid, you will collect your deposit and put the job on the schedule. Another part of your day will be spent seeing that the actual lighting work is performed at each client’s home or business. This may mean hiring the right people to do the job, training them, and checking up on their work until you know they are fully qualified to do the job without your oversight.

The Good:

• Repeat customers often schedule a year in advance.
• The decoration business makes people feel really good about the services they paid for.
• It’s very easy to hire others to do the actual work because it requires a low skill set.
• Low overhead.
• High profit margin.

The Bad:

• Unlike a traditional home decorating business, it’s a seasonal business.
• This is not a recession-proof business.

Resources:

• American Holidays Decorators Association

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