Archive for the ‘Personal Development & Productivity’ Category

How to Start a Counseling Business

Looking for Capital to Start Your Business?

Are you wondering how to obtain small business financing so that you can turn your dream business into a reality? Would you like to know the best ways to obtain small business loans? Or maybe you want to know more about angel investors or venture capitalists. We highly encourage you to read our review of three solid resources that can help you with your new business financing in our article, Small Business Financing: How to Obtain the Capital You Need to Start Your Business.

How to Start a Counseling Business Business Overview:

Attention counselors: if you’re looking for a way to grow your business or open your own practice, you should learn how to start a counseling business. Similar to a life coach, but with more expertise and licensing, a counselor helps individuals, couples or families through difficult times in their lives. However, most often a counseling education does not include marketing skills which are vital to the success of your business. Your services may be the best in town but without the proper marketing techniques, your business will suffer. When starting a counseling business, you should think about what types of clients you will cater to. There are many different specialties to consider such as depression, anxiety, recovery, marital counseling, etc. You could choose to have your new practice focus on one area or you could hire several counselors to work with you and each of them could focus on a different area. This option allows your practice to target a larger segment of the population in your community. Marketing a counseling business can be tricky because it’s not something most people discuss openly. First you should set up a website explaining what services you offer and include biographies and photos of your counselors. Next, consider signing up for an online counseling directory such as Find-a-Therapist.com. Your most important marketing tool will be word of mouth. Your clients telling others how special your counselors are and how much they were able to help them through a certain situation is the best way to obtain new clients. Business cards are important and you should definitely have your email address on them. It makes clients feel far more comfortable making that first contact via email as opposed to picking up the phone. Starting a counseling practice is a great way to continue helping people and with the right marketing, it can also be a truly lucrative business idea.

A Day in the Life of a Counseling Business Owner:

Your day will begin by checking your schedule to see what appointments you have. You will review any notes from previous sessions in preparation for your meetings. If you have counselors working for you, you will check in with them to see how full their schedules are and guide them in marketing their segments of the business. Throughout the day you will meet with clients. At the end of the day, you will check your calendar for the next day’s appointments, turn your day’s income over to your bookkeeper, and check in with your fellow counselors to see if any special needs arose that you need to attend to.

About Your Customers:

Your clients will be individuals, couples or families in need of excellent counseling services.

What You Need to Start:

  • Counseling experience
  • Proper licensing (varies by country and state)
  • Office space with appropriate décor and furniture
  • Counseling staff (if you choose to have one)
  • Website
  • Computer(s) with finance software

The Good:

  • For a trained counselor, opening your own practice is a natural next step.
  • Counseling is always in high demand.
  • It’s rewarding to help people.
  • The majority of your clients will return (and pay) regularly.
  • Clients will pay top dollar for excellent counseling services.

The Bad:

  • You need to be patient while searching for your counseling staff.
  • It can take some time to build up your client list.

Resources:

Start This Business Today:

To start a counseling business today, we recommend you purchase Marketing Secrets For Therapists. This excellent resource will guide you through setting up your practice and will teach you how to market your new business in order to attract new clients. You will also learn how advertise for little to no money, what marketing mistakes to avoid and much more. For more information or to purchase this HIGHLY RECOMMENDED book, click here.

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What You Should Know Before You Start a Membership Site

Looking for Capital to Start Your Business?

Are you wondering how to obtain small business financing so that you can turn your dream business into a reality? Would you like to know the best ways to obtain small business loans? Or maybe you want to know more about angel investors or venture capitalists. We highly encourage you to read our review of three solid resources that can help you with your new business financing in our article, Small Business Financing: How to Obtain the Capital You Need to Start Your Business.

Start a Membership Site Business Overview:

If you are an expert in your field or have specialized knowledge and want to start a business, you should consider learning how to start a membership site. There is a huge market these days for subscription-based websites that offer valuable information on a wide variety of subjects. People will pay a monthly fee—month after month, often for years—to have access not only to the information you provide, but also to be able to interact with other people on the site. To get started, you’ll need to decide what type of content you will provide. It could be video training or written articles on the subject that you are an authority on. You could also hire someone to write them for you if you’re not an expert on that particular niche. You could offer weekly or monthly conference calls to your members as part of their membership. People love to watch a good interview, so you could find experts in the field you are focusing on and interview them and then post the recording—either video or MP3. Most membership sites have forums so that members can interact with each other and give one another the support they need. Here are just a few ideas for membership sites: weight loss, parenting, technical assistance, health issues, dating, etc. If you are a technical support specialist during the day, consider starting a membership site that helps people with computer and software issues. If you are a registered nurse who stays home with your children, you could start a site addressing general health questions that new mothers often have with their first baby. If you know what it’s like to be a single parent desperately needing support, you’ll understand the value of a membership site. As you can see, the options are unlimited as far as what subject you can offer your valuable advice and training on. Perhaps the best aspect of this business idea is that you can do it entirely online. You don’t need a storefront or even business hours. You can work on your website as much or as little as you want and you can easily keep your day job while you ramp up your member list. If you aren’t familiar with how to start a membership site, you should know that this online business idea can be started with very little financial investment and very little technical knowledge. Free software can be found online that will help you get your website up and running. Then you will need to set up a payment page to handle subscription payments. Next you will need to market your new site. Start by spreading the word to friends and family. Frequent non-membership site forums that are focused on your topic of choice and leave helpful comments in response to questions asked there. You could also advertise on a website where your target audience spends a lot of time. If you’re looking for people with health concerns, you could advertise on health-related websites. As word of mouth grows about your site, the more subscribers you will get.

A Day in the Life of a Membership Site Business Owner:

Your day will begin by checking on any new subscriptions. You will check to see if any members have any questions or concerns that need addressing. Once your administrative duties are taken care of, you will get to work writing content for your website. If you have a staff working for you, you will coordinate everyone’s efforts to ensure no one is duplicating work. You will also need to make sure subscription payments are going through as they are supposed to.

About Your Customers:

Your customers will be individuals looking for high quality information, support and advice on various subjects.

What You Need to Start:

  • Expertise in a particular subject—or to be willing to hire or interview others who do
  • Computer with high-speed internet connection
  • Financial tracking software
  • Website

The Good:

  • This is a great way to run a lucrative business from your knowledge.
  • Helping people with their problems is highly rewarding.
  • Start-up costs are low.
  • If your site offers valuable information, you can charge more for subscriptions.
  • You can operate this business part-time, at any time of day or night.

The Bad:

  • It can take some time to get your first few members.
  • You need to do some work to get your site populated with important information people will pay for.

Resources:

Start This Business Today:

To start a membership site today, we recommend you subscribe to Membership Site Advisor. This website offers articles written by well-established website owners with huge member lists. You will have access to how-to videos and case studies that will teach you how to build your website, where to advertise, how to get new members, how to get more revenue from existing members and much more. For more information or to purchase a subscription to this HIGHLY RECOMMENDED website, click here.

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How to Become a Motivational Speaker and Start Your Own Business

Looking for Capital to Start Your Business?

Are you wondering how to obtain small business financing so that you can turn your dream business into a reality? Would you like to know the best ways to obtain small business loans? Or maybe you want to know more about angel investors or venture capitalists. We highly encourage you to read our review of three solid resources that can help you with your new business financing in our article, Small Business Financing: How to Obtain the Capital You Need to Start Your Business.

How to Become a Motivational Speaker Business Overview:

If you’ve got a desire to move people to improve their lives, learn how to become a motivational speaker and run a business teaching your techniques to others. This is a great business idea that doesn’t require much upfront: a small home office, some professional-looking informational materials, a good marketing technique, and of course, a talent for speaking in public. If the last part scares you, then perhaps you tailor this business so that you hire motivational speakers to work for you—you get them gigs and take a percentage of their speaking fee. When you’ve decided how you want to run your business then you can take your show on the road, setting up speaking engagements at local colleges, churches, and schools to start, and getting paid to encourage others. The subject matter you choose to speak about can be something that has touched you personally, like overcoming addiction, illness, or obesity, or general lifestyle subjects like goal-setting and beating procrastination. While some people might want more one-on-one contact of the type you’d have if you owned a life coach business, others prefer to strictly speak to the masses. If your speaking engagements take hold, you will find your company with a list of potential employers and you can then consider increasing your speaking fees or adding more speakers to your company roster. At the end of the day, you can feel good that you provided an inspirational message to your audience and added another rung on your ladder of entrepreneurial success.

A Day in the Life of a Motivational Speaking Business Owner:

As owner of a business like this, you will have a few major tasks that will be the keys to your company’s success. When you have an upcoming speaking engagement, you will need to perfect your speech and time it so that you know you’re providing what your client paid to hear. This will likely take up the majority of your work time in a business like this. Beyond that, you will need to work a little each day on securing future gigs at which to speak, at least until your name and your message become sought after on their own. Having a solid advertising strategy will help you in this endeavor. Finally, you will want to review all of your finances and contracts ensuring that you’ve been paid for speaking dates and you’re not investing more than you’re bringing in. Minding these aspects of your business will help you achieve professional success. Who knows, perhaps one day you’ll speak to other budding entrepreneurs about how to start your own super successful company.

About Your Customers:

In this business, you’ll have customers and you’ll have clients. Your clients will hire you and pay you to give your motivational speech; your audience is your true customer. Though they may not be paying you directly, they should come away inspired by your “product.” The clients might be churches, businesses, schools, or any other group that offers speaking engagements, while your customers might be students or congregations or even paying individuals who are interested in the subject matter of your speech. The goal is to get your customers talking and to keep your client happy. This win-win situation will ensure that your business gets talked about—and hired back.

What You Need to Start:

  • A simple home office to work out of
  • Possibly a business license, permit, and insurance (check in your local area)
  • A subject about which to speak
  • A talent for public speaking
  • Speakers who work for you, if desired
  • Advertising techniques
  • A client contract for dates and fees
  • Calendar software
  • Financial-tracking software

The Good:

  • You can start this business with a minimal investment.
  • You can operate this business on a part-time basis.
  • If you speak about something important or personal to you, the business can be very rewarding personally as well as professionally.
  • If you love the idea of the business but prefer to manage instead of speak, you can hire fine motivational speakers to work for you.
  • You can inspire others while earning a good living.

The Bad:

  • Getting clients to hire you with no experience will require some selling on your part.
  • You might have to work for a reduced speaking fee initially until you earn a solid reputation in the field.

Resources:

Start This Business Today:

To start a motivational speaking business today, we recommend you purchase Become a Motivational Speaker.  This guide is chock full of tips, techniques, and samples, and serves as a blueprint for your budding speaking business. For more information, or to purchase this HIGHLY RECOMMENDED guide, click here.

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The Best Way to Start a Life Coach Business

Looking for Capital to Start Your Business?

Are you wondering how to obtain small business financing so that you can turn your dream business into a reality? Would you like to know the best ways to obtain small business loans? Or maybe you want to know more about angel investors or venture capitalists. We highly encourage you to read our review of three solid resources that can help you with your new business financing in our article, Small Business Financing: How to Obtain the Capital You Need to Start Your Business.

Start a Life Coach Business Business Overview:

As more people change careers and find themselves taking life paths they hadn’t planned, this might be the perfect time to start a life coach business. This business idea is a great fit for organized optimists who enjoy helping others and who would love to watch their clients discover their best selves. Starting a life coaching business is straightforward, but it will require some accreditation in order to secure your future business. The best thing to do is to find a local life coaching program and become a certified life coach. After that, your life coaching business plan should include details like whether you’ll practice your life coaching skills or turn this into an online business idea and hire life coaches to work for you, when and where you’ll provide your services, how much you’ll charge clients, how you’ll advertise your business to attract clients, and whether or not you’ll include a website in your marketing plans. Once you get started you will likely drum up business by word of mouth in addition to your marketing techniques as people find success under your company’s tutelage and spread the word. What’s so great about a business like this is that you can see your business grow as your clients’ lives improve, not to mention you can do most or all of your work from your home office. Whether it’s personal or professional life coaching your business provides, you will likely discover your own personal and professional life soars with your new business.

A Day in the Life of a Life Coach Business Owner:

Each new client will bring a different set of daily tasks, but one thing remains firm when you run a life coaching business: You will want to market your business and ensure your company has future clients with which to work. From there, you might be offering a seminar to a group of people or you might meet clients one-on-one. If you have employees, you will want to touch base with them to ensure they’re providing the service you’re marketing. Like any good business owner, you will want to maintain your business records and your accreditation, not to mention your website if you have one. With all of this coaching and business work to attend to, you will also want to take the time to care for yourself so that you can put your best professional and personal foot forward.

About Your Customers:

Your customers will be those individuals or groups who are seeking advice and guidance to find their best selves. Their lives might be filled with confusion or they might just need guidance and confidence to embark on a new life path, like starting a new business.

What You Need to Start:

  • Life coach certification
  • A well-run home office
  • Business insurance
  • A website, if desired
  • Strong interpersonal skills
  • Financial-tracking software

The Good:

  • You can take this business to great heights and really make a name for yourself in the self-help field.
  • You can operate your company from your home office.
  • The client interaction can be very rewarding.
  • It can be a lucrative enterprise.

The Bad:

  • It takes a unique personality to succeed as a life coach—optimistic, inspirational, and genuine—which can be hard to sell.
  • Until you make a name for yourself, it might be hard for you to secure enough clients to take your business full-time.

Resources:

Start This Business Today:

To start a life coach business today, we recommend you purchase The Professional Practice Builder Handbook, a detailed manual that offers tips and tricks to starting this business and succeeding in it. With real-world advice from a life coach who found success, you’ll be able to get your business up and running in no time. For more information, or to purchase this HIGHLY RECOMMENDED book, click here.

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